Authority and honesty stay live
EFlow/Enflux's podcast clips (650+ days), HappySupp's anti-hype 'day 27' review (591), Fractal Forest's B-grade shilajit demo (291) and clinic doctor ads (286 to 451) are the oldest on-topic video ads still running.
Tried and True Media case study · new testosterone supplement · $90 CPA in 90 days
Men don't trust testosterone boosters. The ads that last are the ones that earn trust.
Across 230,014 Reddit comments the loudest objections are that over-the-counter boosters do nothing, proprietary blends hide weak doses, and only bloodwork counts as proof. On Facebook, the ads that have stayed live longest answer exactly that: anti-hype 'day 27' reviews, podcast experts, founder purity demos and doctors, running 300 to 1,000+ days. The biggest current inventories go the other way, with explicit size and sex claims.
1,899Facebook ads scraped
1,193on-topic ads, every one with its own page
264advertisers
602unique videos broken down: 481 Facebook, 121 TikTok, Instagram and Top Ads
230,014Reddit comments read, none sampled
273TikTok Shop products
Secondary findings
Sex and size claims carry the volume
Primal Storm, Primal Viking and MuscleMax run dozens of explicit size and stamina ads ('+2 inches', 'she'll forget her vibrator') into persona and listicle pre-sell pages. High volume, unproven profit, and real policy risk.
Doctors who call a 212 'normal'
The most upvoted anger on Reddit is at GPs and endocrinologists who dismiss low numbers as within range, followed by TRT clinics seen as upselling pill mills.
Drive and a clear head, first
Mental drive, clarity and energy come before libido and physique in what men say they want, along with energy for their kids. Libido is a close second.
Single ingredients, proven by labs
Boron, zinc, magnesium and citrulline get credit; 'kitchen sink' blends and ashwagandha get blamed (emotional blunting). Third-party testing and blood markers are the accepted proof.
'There is no off-ramp'
Men fear TRT is for life, shuts down natural production and shrinks the testicles, which keeps a large group open to natural-first options.
TikTok runs on shilajit
Four of the top five TikTok creators by relevant views sell BetterAlt shilajit, one of them to women. The top shop listings are multivitamins and multi-product stacks at a $26 median price.
What the 481 broken-down Facebook videos are (covering 555 of the 1,193 ads)