T-Supplement Creative Intel

How the category sells on Facebook

481 video ads, broken down by format

Every on-topic Facebook video ad we could save was watched in full by Gemini and labelled by format. Days running is how long the ad has been live in the Ad Library as of 6 November 2026; the library shows no spend, so a long run means an advertiser kept paying for it, not proof it profits.

FormatVideosShareAdvertisersMedian days runningRunning 6+ monthsLaunched in the last 30 days
AI / animation / listicle13728%7026676
UGC / talking head / review10321%44681324
Montage / stock / B-roll4610%3235420
Expert / podcast clip459%2264611
Product demo / showcase439%3138219
Skit / POV / meme398%23531110
Founder / brand explainer316%2183811
Gym / transformation143%724381
Doctor / clinician112%114422
Other92%81705
Female-partner confessional31%313411

How they open

Hook devices across all 481 videos

Shocking claim154
Curiosity gap121
Calls out the viewer74
Pattern interrupt67
Other26
Question20
Fear12
Social proof7

AI / animation / listicle 137 videos

AI-generated scenes, 3D medical animation, slideshows and "top 5" listicles under a voiceover. Cheap to make in volume. See all 137 →

UGC / talking head / review 103 videos

One person to camera: "day 27 of taking this", honest reviews, testimonials, storytimes. See all 103 →

Montage / stock / B-roll 46 videos

Stock or B-roll footage cut to music or a voiceover, usually with bold text on screen. See all 46 →

Expert / podcast clip 45 videos

Borrowed authority: podcast and interview clips (Huberman, Rogan, health hosts) with captions and the product pinned on screen. See all 45 →

Product demo / showcase 43 videos

The product itself: unboxing, pouring, mixing, close-ups, ASMR. See all 43 →

Skit / POV / meme 39 videos

Short skits, POV jokes, memes and reaction formats. See all 39 →

Founder / brand explainer 31 videos

A founder or brand voice explaining sourcing, purity or the mechanism, often shot cinematically. See all 31 →

Gym / transformation 14 videos

Training footage, physiques and before/after progressions. See all 14 →

Doctor / clinician 11 videos

A doctor or clinician explaining symptoms, or a patient with clinic footage. See all 11 →

Other 9 videos

Formats that fit none of the families above. See all 9 →

Female-partner confessional 3 videos

A woman to camera describing the change in her partner. See all 3 →