Every ad / Hone Health
Stronger. Sharper. More Driven.
- Advertiser
- Hone Health clinic
- Running
- 8 days (since 2026-10-29)
- Status
- Active
- Platforms
- Facebook, Instagram
- Variants
- 1
- Ad Library
- Open the live ad ↗
- Landing page
- https://buy.honehealth.com/overview/3
Ad copy
Stronger. Sharper. More Driven.
TRT isn’t something to guess at. Hone uses comprehensive lab testing and licensed physicians to create and monitor your treatment plan. Ongoing labs and medical oversight ensure your testosterone levels stay optimized — safely and effectively. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor. Actor portrayal. The individual shown as a doctor is not a real physician. This content is for informational/marketing purposes only.
Learn more
How the ad works
UGC selfie and lifestyle montage
Men in their 30s and 40s can easily test and treat low testosterone from home to regain energy, focus, libido, and shed unwanted weight.
$45 at-home hormone test kit and consultation
Get tested for $45
Angles
- Convenient, accessible telehealth makes identifying and treating low testosterone simple and private.
- TRT serves as a comprehensive vitality reset for men over 30 suffering from weight gain, fatigue, and low drive.
Section by section
The presenter states that he is going to inject a syringe into his stomach and explains that he will share why.
Speaker 1: "I'm going to stick this syringe in my tummy, here's"
A man speaks to the camera from inside his car under a blue header banner reading '2026 is the year of TRT', cutting briefly to close-up hands holding a syringe.
Stop the scroll with a provocative statement and visual pattern interrupt.
He introduces Hone's $45 test, taking the test, consulting with a physician online, and getting TRT delivered if testosterone is low.
Speaker 1: "why. Hims has a $45 test. You take the test, meet with the doctor online, and if your T is low, then brother, you can get"
Cuts between a man holding a Hone box, a blood draw tube, the speaker in his car, an online telehealth doctor call, a phone screen showing low testosterone levels, and a vial of Hone medication.
Explain the seamless, affordable three-step process from testing to home delivery.
He highlights major outcomes seen in men on TRT, including losing 30 to 50 pounds, looking a decade younger, regaining their spark, and boosting energy, focus, and libido.
Speaker 1: "TRT delivered. I've seen guys drop 30, 40, 50 lbs on TRT. With TRT, I've seen guys look 10 years younger and get that spark back. Energy's up, focus up, and libido's"
Fast-paced montage of men lifting weights, doing battle ropes, push-ups, flexing in mirrors, holding medication vials outdoors, working on laptops, and pulling bed covers over a couple.
Demonstrate desirable physical and lifestyle transformations to trigger aspirational desire.
He addresses men reaching their 30s and 40s, advising that it is time to check their testosterone levels.
Speaker 1: "up. If you're getting up there in age, 30, 40 years old, it's probably"
The presenter talking directly to camera from his car, then sitting on a workout bench holding up the Hone kit box.
Call out the core demographic and highlight the trigger age.
Silence / music outro.
Speaker 1: "time to check your levels."
Black title card featuring the Hone logo, a yellow button reading 'Get tested for $45', and clinical disclosure fine print.
Direct viewers to order the test at the introductory price.
Proof elements
- 5.2s expert or doctor Direct virtual consultations with licensed medical doctors.
- 6.2s demonstration Clear biomarker digital readouts indicating low testosterone ranges.
- 9.2s social proof Men losing 30, 40, to 50 pounds while on TRT.
- 14.1s social proof Men looking ten years younger with increased energy, focus, and libido.
Sound
- Music A steady, rhythmic hip-hop beat playing continuously in the background.
- Voice Direct, conversational, confident male voiceover delivered in an authentic UGC style.
- Sound effects Subtle swoosh transitions between clip cuts.
- What the sound does The beat maintains pacing and modern appeal, while the direct voiceover keeps the medical topic approachable and engaging.
On-screen text
- headline Blue rounded banner with white text and arm emoji
0.0s “2026 is the year of TRT 💪” - captions White bold text with black drop shadow
0.0s “I'm going to stick” · 1.0s “the syringe in my tummy” · 2.5s “Hone has a $45 test.” · 4.5s “You take the test.” · 5.5s “Meet with a doctor online.” · 7.0s “And if your T is low,” · 8.5s “you can get TRT delivered.” · 9.5s “I've seen guys drop 30, 40, 50 pounds on TRT.” · 17.0s “Energy is up, focus is up, and libido is up.” · 22.0s “it's probably time to check your levels.” - disclaimer Small white text
0.0s “*Actor portrayal” - end card White logo, yellow CTA button, and white legal text on black
23.5s “HONE Get tested for $45”
Scene by scene
0.0s Phone-shot UGC video montage; 23.5s Branded graphic end card
Cuts: 24 · Average shot (seconds): 1.0 · How the pace changes: Fast-paced montage throughout, featuring rapid cutaways between narrator and lifestyle clips. · Product first on screen at 2.5s
| s | Setting | Who | Doing | Shot | Cut in |
|---|---|---|---|---|---|
| 0.0 | Inside car | 30s male host | Speaking directly to camera | selfie | none |
| 0.5 | Gym or indoor studio | unknown male patient | Holding and preparing a syringe | close-up | hard cut |
| 2.0 | Inside car | 30s male host | Talking to camera | selfie | hard cut |
| 2.5 | Kitchen | 30s male customer | Holding up a Hone test kit box | selfie | hard cut |
| 3.5 | Clinical setting | unknown unknown patient and phlebotomist | Drawing blood into a test vial | close-up | hard cut |
| 4.5 | Inside car | 30s male host | Speaking to camera | selfie | hard cut |
| 5.5 | Indoors | 30s male doctor; 30s male patient | Conducting telehealth video call | selfie / picture-in-picture | hard cut |
| 6.5 | Room with bookshelf | 30s male customer | Looking at camera with testosterone level graphic | low-angle selfie | hard cut |
| 7.5 | Inside car | 30s male host | Talking to camera | selfie | hard cut |
| 8.5 | Gym | 30s male customer | Holding Hone prescription vial close to camera | close-up | hard cut |
| 9.5 | Gym | 30s male athlete | Curling dumbbells | medium shot | hard cut |
| 10.5 | Gym turf area | 40s male athlete | Exercising with battle ropes | wide shot | hard cut |
| 11.0 | Park near city waterfront | 30s male athlete | Doing pushups on grass | medium shot | hard cut |
| 11.5 | Outdoor balcony | 30s male athlete | Flexing biceps shirtless | medium shot | hard cut |
| 12.0 | Bathroom | 20s male athlete | Admiring physique and flexing in mirror | medium shot | hard cut |
| 13.0 | Outdoors sunny yard | 30s male customer | Holding vial and syringe while flexing | medium shot | hard cut |
| 14.0 | Inside car | 30s male host | Talking to camera | selfie | hard cut |
| 15.0 | Home gym | 30s male athlete | Performing single-arm pushups | medium shot | hard cut |
| 16.0 | City waterfront park | 30s male customer | Smiling outdoors | selfie | hard cut |
| 17.0 | City sidewalk | 20s male athlete | Jogging towards camera | wide shot | hard cut |
| 17.5 | Modern kitchen | 30s male professional | Typing on laptop smiling | medium shot | hard cut |
| 18.5 | Bedroom | 30s male couple; 30s female couple | Pulling bed duvet over their heads | medium shot | hard cut |
| 19.5 | Inside car | 30s male host | Talking and gesturing to camera | selfie | hard cut |
| 22.0 | Gym weight rack | 30s male host | Holding Hone box out to camera | medium shot | hard cut |
| 23.5 | Graphic background | Displaying brand CTA and medical disclaimers | product shot | hard cut |
Transcript
[0:00] Speaker 1: I'm going to stick this syringe in my tummy, here's why. Hims has a $45 test. You take the test, meet with the doctor online, and if your T is low, then brother, you can get TRT delivered. I've seen guys drop 30, 40, 50 lbs on TRT. With TRT, I've seen guys look 10 years younger and get that spark back. Energy's up, focus up, and libido's up. If you're getting up there in age, 30, 40 years old, it's probably time to check your levels.
Source data: transcript · visual · analysis