{
 "visual_style": [
  {
   "style": "Phone-shot UGC video montage",
   "start_seconds": 0.0
  },
  {
   "style": "Branded graphic end card",
   "start_seconds": 23.5
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "Inside car",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Speaking directly to camera",
   "shot_type": "selfie",
   "transition_in": "none"
  },
  {
   "start_seconds": 0.5,
   "setting": "Gym or indoor studio",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "male",
     "role": "patient"
    }
   ],
   "doing": "Holding and preparing a syringe",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 2.0,
   "setting": "Inside car",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Talking to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 2.5,
   "setting": "Kitchen",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Holding up a Hone test kit box",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 3.5,
   "setting": "Clinical setting",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "unknown",
     "role": "patient and phlebotomist"
    }
   ],
   "doing": "Drawing blood into a test vial",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 4.5,
   "setting": "Inside car",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Speaking to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 5.5,
   "setting": "Indoors",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "doctor"
    },
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "patient"
    }
   ],
   "doing": "Conducting telehealth video call",
   "shot_type": "selfie / picture-in-picture",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 6.5,
   "setting": "Room with bookshelf",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Looking at camera with testosterone level graphic",
   "shot_type": "low-angle selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 7.5,
   "setting": "Inside car",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Talking to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 8.5,
   "setting": "Gym",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Holding Hone prescription vial close to camera",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 9.5,
   "setting": "Gym",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Curling dumbbells",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 10.5,
   "setting": "Gym turf area",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Exercising with battle ropes",
   "shot_type": "wide shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 11.0,
   "setting": "Park near city waterfront",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Doing pushups on grass",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 11.5,
   "setting": "Outdoor balcony",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Flexing biceps shirtless",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 12.0,
   "setting": "Bathroom",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Admiring physique and flexing in mirror",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 13.0,
   "setting": "Outdoors sunny yard",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Holding vial and syringe while flexing",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 14.0,
   "setting": "Inside car",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Talking to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 15.0,
   "setting": "Home gym",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Performing single-arm pushups",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 16.0,
   "setting": "City waterfront park",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Smiling outdoors",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 17.0,
   "setting": "City sidewalk",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "athlete"
    }
   ],
   "doing": "Jogging towards camera",
   "shot_type": "wide shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 17.5,
   "setting": "Modern kitchen",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "professional"
    }
   ],
   "doing": "Typing on laptop smiling",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 18.5,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "couple"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "couple"
    }
   ],
   "doing": "Pulling bed duvet over their heads",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 19.5,
   "setting": "Inside car",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Talking and gesturing to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 22.0,
   "setting": "Gym weight rack",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "host"
    }
   ],
   "doing": "Holding Hone box out to camera",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 23.5,
   "setting": "Graphic background",
   "who": [],
   "doing": "Displaying brand CTA and medical disclaimers",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "headline",
   "style": "Blue rounded banner with white text and arm emoji",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "2026 is the year of TRT 💪"
    }
   ]
  },
  {
   "kind": "captions",
   "style": "White bold text with black drop shadow",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "I'm going to stick"
    },
    {
     "start_seconds": 1.0,
     "text": "the syringe in my tummy"
    },
    {
     "start_seconds": 2.5,
     "text": "Hone has a $45 test."
    },
    {
     "start_seconds": 4.5,
     "text": "You take the test."
    },
    {
     "start_seconds": 5.5,
     "text": "Meet with a doctor online."
    },
    {
     "start_seconds": 7.0,
     "text": "And if your T is low,"
    },
    {
     "start_seconds": 8.5,
     "text": "you can get TRT delivered."
    },
    {
     "start_seconds": 9.5,
     "text": "I've seen guys drop 30, 40, 50 pounds on TRT."
    },
    {
     "start_seconds": 17.0,
     "text": "Energy is up, focus is up, and libido is up."
    },
    {
     "start_seconds": 22.0,
     "text": "it's probably time to check your levels."
    }
   ]
  },
  {
   "kind": "disclaimer",
   "style": "Small white text",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "*Actor portrayal"
    }
   ]
  },
  {
   "kind": "end card",
   "style": "White logo, yellow CTA button, and white legal text on black",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 23.5,
     "text": "HONE Get tested for $45"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 6.5,
   "kind": "chart overlay",
   "description": "App notification widget displaying testosterone levels animating from 34 to 279 ng/Dl with 'Low' warning."
  }
 ],
 "pacing": {
  "approximate_cuts": 24,
  "average_shot_seconds": 1.0,
  "change": "Fast-paced montage throughout, featuring rapid cutaways between narrator and lifestyle clips."
 },
 "product_on_screen": {
  "first_seconds": 2.5,
  "how": "Displayed as the Hone home test delivery box, medication vials, and branded end card."
 }
}