{
 "visual_style": [
  {
   "style": "phone-shot UGC",
   "start_seconds": 0
  },
  {
   "style": "lifestyle footage",
   "start_seconds": 3.4
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 4.9
  },
  {
   "style": "split screen (3D CGI animation and UGC hands)",
   "start_seconds": 5.9
  },
  {
   "style": "3D CGI medical animation",
   "start_seconds": 11.4
  },
  {
   "style": "clinic stock footage",
   "start_seconds": 15.9
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 19.4
  }
 ],
 "scenes": [
  {
   "start_seconds": 0,
   "setting": "indoor tabletop",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "male",
     "role": "demonstrator"
    }
   ],
   "doing": "holding and turning over black silicone device",
   "shot_type": "close-up",
   "transition_in": "none"
  },
  {
   "start_seconds": 1.4,
   "setting": "blanket or towel surface",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "demonstrator"
    }
   ],
   "doing": "pressing buttons and flexing silicone toy",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 3.4,
   "setting": "modern kitchen",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "partner"
    },
    {
     "apparent_age": "20s-30s",
     "gender": "male",
     "role": "partner"
    }
   ],
   "doing": "woman sitting on counter flirting and laughing with man",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 4.9,
   "setting": "home interior",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "presenter"
    }
   ],
   "doing": "talking to camera while holding product",
   "shot_type": "medium close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 5.9,
   "setting": "split screen: 3D studio graphic / desk",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "male",
     "role": "reviewer"
    }
   ],
   "doing": "hands handling product below while render demonstrates vibration above",
   "shot_type": "split screen",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 11.4,
   "setting": "animated anatomical vessel",
   "who": [],
   "doing": "graphic showing blood flow restoration and plaque breakdown",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 12.4,
   "setting": "animated tissue fibers",
   "who": [],
   "doing": "graphic displaying muscle fiber repair under shockwaves",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 13.4,
   "setting": "animated anatomical cross-section",
   "who": [],
   "doing": "graphic depicting internal blood chambers filling",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 15.9,
   "setting": "medical clinic room",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "doctor"
    },
    {
     "apparent_age": "20s-30s",
     "gender": "male",
     "role": "patient"
    }
   ],
   "doing": "doctor setting up clinical therapy laser machine next to patient",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 19.4,
   "setting": "carpeted indoor surface",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "demonstrator"
    }
   ],
   "doing": "bending and stretching product to show flexibility",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 22.4,
   "setting": "carpeted indoor surface",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "demonstrator"
    }
   ],
   "doing": "inserting fingers into device loop",
   "shot_type": "close-up",
   "transition_in": "fast swipe blur"
  },
  {
   "start_seconds": 24.9,
   "setting": "dish with water",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "demonstrator"
    }
   ],
   "doing": "submerging product in water bowl to test waterproof capability",
   "shot_type": "close-up",
   "transition_in": "fast swipe blur"
  },
  {
   "start_seconds": 26.9,
   "setting": "bathroom sink",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "demonstrator"
    }
   ],
   "doing": "rinsing product under running water tap",
   "shot_type": "close-up",
   "transition_in": "fast swipe blur"
  },
  {
   "start_seconds": 28.9,
   "setting": "home interior",
   "who": [
    {
     "apparent_age": "20s-30s",
     "gender": "female",
     "role": "presenter"
    }
   ],
   "doing": "smiling and presenting device towards camera",
   "shot_type": "medium close-up",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "captions",
   "style": "bold capitalized white font with yellow keyword highlight and black outline",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 0,
     "text": "DON'T USE IT"
    },
    {
     "start_seconds": 0.5,
     "text": "FOR MORE THAN"
    },
    {
     "start_seconds": 1,
     "text": "10 MINUTES A"
    },
    {
     "start_seconds": 1.5,
     "text": "DAY"
    },
    {
     "start_seconds": 2,
     "text": "UNLESS YOU ACTUALLY"
    },
    {
     "start_seconds": 3,
     "text": "WANT TO BE"
    },
    {
     "start_seconds": 3.5,
     "text": "HUNG LIKE A"
    },
    {
     "start_seconds": 4.5,
     "text": "HORSE"
    },
    {
     "start_seconds": 5,
     "text": "THAT'S THE POWER"
    },
    {
     "start_seconds": 6,
     "text": "OF THE ZENITH"
    },
    {
     "start_seconds": 6.5,
     "text": "X-PULSE"
    },
    {
     "start_seconds": 7,
     "text": "IT USES PROVEN"
    },
    {
     "start_seconds": 8,
     "text": "SHOCKWAVE THERAPY"
    },
    {
     "start_seconds": 9,
     "text": "THE SAME CLINICAL"
    },
    {
     "start_seconds": 10,
     "text": "TECHNOLOGY TRUSTED BY"
    },
    {
     "start_seconds": 11,
     "text": "DOCTORS"
    },
    {
     "start_seconds": 11.5,
     "text": "TO RESTORE BLOOD"
    },
    {
     "start_seconds": 12.5,
     "text": "FLOW"
    },
    {
     "start_seconds": 13,
     "text": "REPAIR TISSUE AND"
    },
    {
     "start_seconds": 14,
     "text": "SUPERCHARGE SENSITIVITY AT"
    },
    {
     "start_seconds": 15.5,
     "text": "THE ROOT"
    },
    {
     "start_seconds": 16.5,
     "text": "THE SAME TREATMENT"
    },
    {
     "start_seconds": 17.5,
     "text": "UROLOGIST CHARGE $ 3,000"
    },
    {
     "start_seconds": 19,
     "text": "PLUS FOR"
    },
    {
     "start_seconds": 20,
     "text": "NOW AVAILABLE AT"
    },
    {
     "start_seconds": 21,
     "text": "HOME JUST 15"
    },
    {
     "start_seconds": 22.5,
     "text": "MINUTES A DAY"
    },
    {
     "start_seconds": 23.5,
     "text": "WHILE RESULTS VARY"
    },
    {
     "start_seconds": 25,
     "text": "MOST SEE THE"
    },
    {
     "start_seconds": 25.5,
     "text": "RESULTS IN WEEKS"
    },
    {
     "start_seconds": 27,
     "text": "I WILL LEAVE"
    },
    {
     "start_seconds": 27.5,
     "text": "THE LINK BELOW"
    },
    {
     "start_seconds": 28.5,
     "text": "FOR YOU"
    },
    {
     "start_seconds": 29,
     "text": "TO CHECK THE"
    },
    {
     "start_seconds": 29.5,
     "text": "AVAILABILITY"
    }
   ]
  },
  {
   "kind": "product feature overlay",
   "style": "bold white text with vibration pattern circular icons",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 6.5,
     "text": "10 INTENSE VIBRATION"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 0,
   "kind": "watermark",
   "description": "semi-transparent Hyzeno brand logo centered at the bottom of the screen"
  },
  {
   "start_seconds": 5.9,
   "kind": "split screen",
   "description": "horizontal split showing 3D CGI product animation on top and physical unboxing on bottom"
  },
  {
   "start_seconds": 6.5,
   "kind": "product graphic overlay",
   "description": "ten vibration modes diagram overlaying 3D ripple render"
  },
  {
   "start_seconds": 11.4,
   "kind": "3D medical animation",
   "description": "artery cross-section showing plaque clearing and increased blood flow"
  },
  {
   "start_seconds": 12.5,
   "kind": "3D medical animation",
   "description": "cellular shockwaves regenerating red muscle fibers"
  },
  {
   "start_seconds": 13.5,
   "kind": "3D medical animation",
   "description": "internal vascular grid filling and glowing"
  }
 ],
 "pacing": {
  "approximate_cuts": 13,
  "average_shot_seconds": 2.2,
  "change": "consistently brisk pacing alternating quickly between UGC demonstrations and 3D scientific explainer clips"
 },
 "product_on_screen": {
  "first_seconds": 0,
  "how": "held in hand up close against a wooden background"
 }
}