{
 "visual_style": [
  {
   "style": "Phone-shot UGC testimonial",
   "start_seconds": 0.0
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Pouring liquid multivitamin into a small glass and drinking it",
   "shot_type": "medium shot",
   "transition_in": "none"
  },
  {
   "start_seconds": 3.5,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Holding up product bottle and speaking directly to camera",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 9.0,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Talking directly to camera while holding product",
   "shot_type": "close-up",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 12.5,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Talking with product resting on the table",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 16.5,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Speaking with hands resting near table and product bottle",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 22.5,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Delivering main review and gesturing while talking",
   "shot_type": "medium close-up",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 50.5,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Talking about bloodwork results",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 53.5,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Emphasizing lab test results",
   "shot_type": "medium close-up",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 55.0,
   "setting": "Living room couch",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Holding up bottle and pointing down for call to action",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "subtitles",
   "style": "Bold uppercase sans-serif with black outline and green highlighted words",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "DAY 27 OF TAKING THIS"
    },
    {
     "start_seconds": 1.5,
     "text": "SUGAR FREE MENS MULTIVITAMIN"
    },
    {
     "start_seconds": 3.5,
     "text": "TO LOWER MY CORTISOL (STRESS HORMONE)"
    },
    {
     "start_seconds": 20.0,
     "text": "LINK IT BELOW"
    },
    {
     "start_seconds": 57.5,
     "text": "CLICK THE BUTTON BELOW"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 9.0,
   "kind": "digital zoom punch-in",
   "description": "Camera cuts tighter on speaker for comedic emphasis."
  },
  {
   "start_seconds": 22.5,
   "kind": "digital zoom punch-in",
   "description": "Camera jumps in to tighter framing for core review portion."
  },
  {
   "start_seconds": 53.5,
   "kind": "digital zoom punch-in",
   "description": "Tighter jump cut framing on statement about lab results."
  }
 ],
 "pacing": {
  "approximate_cuts": 8,
  "average_shot_seconds": 7.0,
  "change": "Quick introductory cuts, longer single-take middle, followed by brisk punch cuts for the call to action."
 },
 "product_on_screen": {
  "first_seconds": 0.0,
  "how": "Held in hand pouring liquid multivitamin into a glass, then displayed and held throughout the video."
 }
}