{
 "visual_style": [
  {
   "style": "phone-shot UGC",
   "start_seconds": 0.0
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Husband clutches his thinning hair in frustration while his wife lies in bed looking distant and dissatisfied.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 2.4,
   "setting": "Dining room",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Wife brings over a plate of food and the husband gestures rejecting it.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 4.4,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Husband sits dejectedly looking down while wife lies apart in the background.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 7.4,
   "setting": "Kitchen",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Wife opens a supplement bottle while husband points to himself approvingly.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 10.0,
   "setting": "Outdoor canyon viewpoint",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Couple films a selfie while kissing and smiling happily on a scenic hike.",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 11.9,
   "setting": "Hallway / mirror",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Husband flexes his arm muscle in the mirror while wife films on her smartphone and smiles.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 13.9,
   "setting": "Doorway into bedroom",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Husband scoops wife up in a playful embrace as she laughs enthusiastically.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 15.0,
   "setting": "Living room sofa",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Wife caresses husband's face and gives him an affectionate kiss on the cheek.",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 16.0,
   "setting": "Backyard lawn",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "toddler",
     "gender": "female",
     "role": "child"
    }
   ],
   "doing": "Father waters a sapling in a pot alongside his young child and family dog.",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 17.9,
   "setting": "Living room near fireplace",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Wife smiles and kisses husband's cheek lovingly.",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 19.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "husband"
    },
    {
     "apparent_age": "30s",
     "gender": "female",
     "role": "wife"
    }
   ],
   "doing": "Couple lies together smiling, embracing and laughing under the covers.",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "headline",
   "style": "White sans-serif text with black drop shadow centered at the bottom",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "What two pills of Wild Reindeer Organs every day did to my marriage"
    }
   ]
  },
  {
   "kind": "badge",
   "style": "White rounded pill tag with black lowercase text pinned to top center",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "before"
    },
    {
     "start_seconds": 10.0,
     "text": "after"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 0.0,
   "kind": "status badge",
   "description": "White rounded rectangle tag reading 'before' displayed at the top center of the screen."
  },
  {
   "start_seconds": 10.0,
   "kind": "status badge",
   "description": "White rounded rectangle tag switches to reading 'after' at the top center of the screen."
  }
 ],
 "pacing": {
  "approximate_cuts": 10,
  "average_shot_seconds": 1.95,
  "change": "Consistently quick UGC pacing transitioning from negative 'before' snippets into an uplifting montage of energetic 'after' scenes."
 },
 "product_on_screen": {
  "first_seconds": 7.4,
  "how": "The wife holds and opens a bottle of Wild Reindeer Organs supplements in the kitchen beside her husband."
 }
}