{
 "visual_style": [
  {
   "style": "Stock footage with digital medical graphics",
   "start_seconds": 0.0
  },
  {
   "style": "Motion graphics and logo slide",
   "start_seconds": 6.0
  },
  {
   "style": "Live-action stock footage",
   "start_seconds": 8.0
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "Medical office",
   "who": [
    {
     "apparent_age": "35-50",
     "gender": "male",
     "role": "doctor"
    }
   ],
   "doing": "Tapping a digital floating interface displaying clinical icons",
   "shot_type": "medium close-up",
   "transition_in": "none"
  },
  {
   "start_seconds": 2.0,
   "setting": "Wooden desk",
   "who": [],
   "doing": "Resting beside a label tag on a wooden surface",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 4.0,
   "setting": "Bright interior room",
   "who": [
    {
     "apparent_age": "40-50",
     "gender": "male",
     "role": "patient"
    }
   ],
   "doing": "Smiling directly at the camera",
   "shot_type": "medium close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 6.0,
   "setting": "White studio background",
   "who": [],
   "doing": "Displaying company logo over a map silhouette",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 8.0,
   "setting": "Outdoors near a dark wood wall",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "male",
     "role": "patient"
    }
   ],
   "doing": "Standing with folded arms and smiling",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 10.0,
   "setting": "Clinical setting",
   "who": [
    {
     "apparent_age": "25-40",
     "gender": "female",
     "role": "healthcare worker"
    }
   ],
   "doing": "Holding up a printed paper card toward the viewer",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "overlay text",
   "style": "Blue digital uppercase font in hexagonal UI",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "TESTOSTERONE"
    }
   ]
  },
  {
   "kind": "in-scene prop text",
   "style": "Handwritten and printed typography on cards",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 2.0,
     "text": "TESTOSTERONE"
    },
    {
     "start_seconds": 10.0,
     "text": "TESTOSTERONE"
    }
   ]
  },
  {
   "kind": "logo text",
   "style": "Bold sans-serif black and red text",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 6.0,
     "text": "LOW T MICHIGAN"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 0.0,
   "kind": "augmented reality overlay",
   "description": "Hexagonal digital medical interface with health icons and text"
  },
  {
   "start_seconds": 6.0,
   "kind": "brand graphic",
   "description": "State map silhouette with centered brand typography"
  }
 ],
 "pacing": {
  "approximate_cuts": 5,
  "average_shot_seconds": 2.0,
  "change": "Consistent two-second rhythmic cuts throughout"
 },
 "product_on_screen": {
  "first_seconds": 6.0,
  "how": "Brand logo slide for Low T Michigan is displayed full screen"
 }
}