{
 "visual_style": [
  {
   "style": "Phone-shot UGC",
   "start_seconds": 0
  },
  {
   "style": "Product B-roll",
   "start_seconds": 4
  },
  {
   "style": "Stock footage macro shots",
   "start_seconds": 6
  },
  {
   "style": "Phone-shot UGC",
   "start_seconds": 9.5
  },
  {
   "style": "Product B-roll",
   "start_seconds": 13.5
  },
  {
   "style": "Phone-shot UGC",
   "start_seconds": 17.5
  },
  {
   "style": "Product B-roll",
   "start_seconds": 37
  },
  {
   "style": "Phone-shot UGC",
   "start_seconds": 39.5
  },
  {
   "style": "Product B-roll",
   "start_seconds": 55.5
  }
 ],
 "scenes": [
  {
   "start_seconds": 0,
   "setting": "Indoor kitchen",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "unknown",
     "role": "customer"
    }
   ],
   "doing": "Holding a gummy over a pile of blue packets",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 4,
   "setting": "Modern kitchen",
   "who": [],
   "doing": "Displaying blue Peak Shilajit bottle on dark countertop",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 6,
   "setting": "Natural outdoor rock",
   "who": [],
   "doing": "Showing raw shilajit resin on stone",
   "shot_type": "b-roll",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 7.5,
   "setting": "Underwater ocean",
   "who": [],
   "doing": "Showing sea moss swaying in water",
   "shot_type": "b-roll",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 8.5,
   "setting": "Nature outdoors",
   "who": [],
   "doing": "Close view of ashwagandha fruit pods",
   "shot_type": "b-roll",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 9.5,
   "setting": "Kitchen",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Showing gummy to camera and eating it",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 13.5,
   "setting": "Kitchen countertop",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "unknown",
     "role": "customer"
    }
   ],
   "doing": "Pouring wrapped gummies into a glass bowl and mixing them",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 17.5,
   "setting": "Kitchen",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "unknown",
     "role": "customer"
    }
   ],
   "doing": "Opening a blue wrapper and holding the gummy",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 20,
   "setting": "Apartment kitchen",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Tasting foul raw shilajit resin from a jar and gagging",
   "shot_type": "medium",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 30,
   "setting": "Living room",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Tearing gummy packet open and popping gummy in mouth",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 37,
   "setting": "Kitchen counter",
   "who": [],
   "doing": "Panning over blue product tub",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 39.5,
   "setting": "Indoor table",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "unknown",
     "role": "customer"
    }
   ],
   "doing": "Inspecting packet and displaying gummy",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 42,
   "setting": "Kitchen",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Smiling and dancing with energy",
   "shot_type": "medium",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 44.5,
   "setting": "Bathroom",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Fixing hair in front of mirror happily",
   "shot_type": "medium",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 46,
   "setting": "Golf course",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Swinging a golf club outdoors",
   "shot_type": "wide",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 49.5,
   "setting": "Kitchen",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Holding a gummy up to camera lens",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 53.5,
   "setting": "Dining room",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "customer"
    }
   ],
   "doing": "Consuming gummy",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 55.5,
   "setting": "Indoor room",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "unknown",
     "role": "customer"
    }
   ],
   "doing": "Holding and rotating blue product jar in hand",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 58.5,
   "setting": "Lounge table",
   "who": [],
   "doing": "Rotating view around product jar surrounded by packets",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "captions",
   "style": "Centered bold white sans-serif with black drop shadow",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 0,
     "text": "UH WHAT'S THAT"
    },
    {
     "start_seconds": 6,
     "text": "IT HAS SHILAJIT"
    },
    {
     "start_seconds": 21.5,
     "text": "IS SUCH A BIG HASSLE"
    },
    {
     "start_seconds": 42,
     "text": "I FEEL AMAZING"
    }
   ]
  },
  {
   "kind": "overlay text",
   "style": "TikTok comment bubble with user avatar",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0,
     "text": "Reply to andrewperkins133's comment: what's that gummy brand with shilajit and two other superfoods inside of it?"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 0,
   "kind": "sticker",
   "description": "White sleeping cat sticker over comment box"
  },
  {
   "start_seconds": 58.5,
   "kind": "camera movement",
   "description": "Dynamic revolving shot around product container"
  }
 ],
 "pacing": {
  "approximate_cuts": 18,
  "average_shot_seconds": 3.4,
  "change": "Quick hook montage followed by steady explanatory UGC and quick benefit cuts at the end"
 },
 "product_on_screen": {
  "first_seconds": 0,
  "how": "Held as an unpackaged gummy alongside blue foil packets and background jar"
 }
}