{
 "visual_style": [
  {
   "style": "Phone-shot UGC with image overlays",
   "start_seconds": 0.0
  },
  {
   "style": "Phone-shot UGC with video overlay",
   "start_seconds": 3.5
  },
  {
   "style": "Direct-to-camera phone-shot UGC",
   "start_seconds": 6.0
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "Indoors, doorway",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Speaking to camera and pointing up at bodybuilder photos",
   "shot_type": "Selfie",
   "transition_in": "None"
  },
  {
   "start_seconds": 3.5,
   "setting": "Indoors, hallway",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Gesturing while talking with a video overlay active",
   "shot_type": "Selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 6.0,
   "setting": "Indoors, room",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Turning head and speaking to camera",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 7.5,
   "setting": "Indoors, room",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Lifting shirt to display lean abdominal muscles",
   "shot_type": "Medium selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 9.0,
   "setting": "Indoors, room",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Speaking directly to camera",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 11.5,
   "setting": "Indoors, room",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Holding up supplement tub while talking",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 13.0,
   "setting": "Hallway leading to bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Walking backward and speaking to camera",
   "shot_type": "Medium selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 15.5,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Pointing toward bed while speaking",
   "shot_type": "Medium selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 17.5,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Holding product bottle and talking",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 19.5,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Talking directly to camera",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 24.5,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Raising supplement jar next to face",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 26.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Gesturing with hands while talking",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 28.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Speaking shirtless to camera",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 29.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Pans down shirtless physique and flexes bicep",
   "shot_type": "Medium selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 30.0,
   "setting": "Bedroom",
   "who": [],
   "doing": "Displaying supplement bottle label to camera",
   "shot_type": "Product shot",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 35.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Talking shirtless while holding product",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  },
  {
   "start_seconds": 38.0,
   "setting": "Bedroom",
   "who": [
    {
     "apparent_age": "Early 20s",
     "gender": "Male",
     "role": "Creator"
    }
   ],
   "doing": "Concluding speech to camera shirtless",
   "shot_type": "Close-up selfie",
   "transition_in": "Jump cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "Overlay text",
   "style": "Black sans-serif on rounded white banner",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "\"This is replacing Creatine\""
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 0.0,
   "kind": "Split screen photo overlay",
   "description": "Two physique photos of bodybuilders displayed side-by-side above creator."
  },
  {
   "start_seconds": 3.5,
   "kind": "Video overlay",
   "description": "Centered PIP video showing a man talking in a vehicle."
  }
 ],
 "pacing": {
  "approximate_cuts": 16,
  "average_shot_seconds": 2.3,
  "change": "Fast, consistent UGC jump-cut rhythm throughout."
 },
 "product_on_screen": {
  "first_seconds": 11.5,
  "how": "Held and shown to camera by presenter, later highlighted in a dedicated close-up shot."
 }
}