{
 "visual_style": [
  {
   "style": "Handheld documentary expedition footage",
   "start_seconds": 0
  },
  {
   "style": "Black and white portrait photo with graphic frame",
   "start_seconds": 4
  },
  {
   "style": "Handheld indoor documentary footage",
   "start_seconds": 5.5
  },
  {
   "style": "Handheld cave expedition footage",
   "start_seconds": 9.5
  },
  {
   "style": "Social media video recordings",
   "start_seconds": 17
  },
  {
   "style": "Cinematic product b-roll",
   "start_seconds": 21.5
  },
  {
   "style": "Product 3D render on black background",
   "start_seconds": 28
  },
  {
   "style": "Scenic landscape footage",
   "start_seconds": 30
  },
  {
   "style": "Product 3D render on black background",
   "start_seconds": 36
  },
  {
   "style": "Handheld mountain climbing footage",
   "start_seconds": 38
  },
  {
   "style": "Behind-the-scenes mobile footage",
   "start_seconds": 47.5
  },
  {
   "style": "Cinematic commercial product footage",
   "start_seconds": 49.5
  },
  {
   "style": "UGC smartphone testimonials",
   "start_seconds": 55
  },
  {
   "style": "Cinematic nature product shots",
   "start_seconds": 57.5
  },
  {
   "style": "Graphic text slide on paper texture",
   "start_seconds": 109.5
  },
  {
   "style": "Cinematic product application macro",
   "start_seconds": 113
  },
  {
   "style": "Graphic brand outro card",
   "start_seconds": 116.5
  }
 ],
 "scenes": [
  {
   "start_seconds": 0,
   "setting": "Rocky Himalayan mountain slope",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "founder/host"
    }
   ],
   "doing": "Speaking to camera while holding raw shilajit rock",
   "shot_type": "medium close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 2,
   "setting": "Himalayan river valley",
   "who": [],
   "doing": "River flowing through mountain landscape",
   "shot_type": "wide",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 3,
   "setting": "Dry mountain hillside",
   "who": [
    {
     "apparent_age": "20s to 40s",
     "gender": "male",
     "role": "harvesters"
    }
   ],
   "doing": "Men trekking and scrambling down rocky hill",
   "shot_type": "low-angle wide",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 4,
   "setting": "Rustic doorway",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "founder"
    },
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "harvester"
    }
   ],
   "doing": "Posing for photo together",
   "shot_type": "medium portrait",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 5.5,
   "setting": "Indoor room doorway",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "founder"
    }
   ],
   "doing": "Walking through wooden doorway into room",
   "shot_type": "tracking shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 8,
   "setting": "Wood-paneled room",
   "who": [
    {
     "apparent_age": "20s to 30s",
     "gender": "male",
     "role": "team members"
    }
   ],
   "doing": "Gathered around low table drinking tea",
   "shot_type": "wide",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 9.5,
   "setting": "Narrow cave crevice",
   "who": [
    {
     "apparent_age": "30s",
     "gender": "male",
     "role": "harvester"
    }
   ],
   "doing": "Crawling into rock crevice",
   "shot_type": "medium",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 10.5,
   "setting": "Interior rock cave",
   "who": [],
   "doing": "Showing mineral formations inside cave",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 12.5,
   "setting": "Cave fissure",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "male",
     "role": "harvester"
    }
   ],
   "doing": "Crawling deeper into rock shaft",
   "shot_type": "high-angle close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 14,
   "setting": "Rock wall",
   "who": [],
   "doing": "Holding piece of raw mineral deposit",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 14.5,
   "setting": "Tight mountain cave",
   "who": [
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "harvester"
    }
   ],
   "doing": "Crawling through fissure holding flashlight in mouth",
   "shot_type": "medium close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 17,
   "setting": "Kitchen / Social media feeds",
   "who": [],
   "doing": "Displaying competitors' shilajit jars",
   "shot_type": "close-up montage",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 21.5,
   "setting": "Packaging table",
   "who": [],
   "doing": "Showing product packaging boxes and inserts",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 24.5,
   "setting": "Laboratory / processing facility",
   "who": [],
   "doing": "Pouring thick black shilajit resin",
   "shot_type": "extreme close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 26.5,
   "setting": "Studio table",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "male",
     "role": "worker"
    }
   ],
   "doing": "Scooping resin into jar",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 28,
   "setting": "Black studio space",
   "who": [],
   "doing": "Generic white-labeled gummy jar floating",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 30,
   "setting": "Altai mountain range",
   "who": [],
   "doing": "Panning landscape of dry lower mountains",
   "shot_type": "wide scenic",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 33.5,
   "setting": "Forested mountain valley",
   "who": [],
   "doing": "Aerial view over golden trees and snow peaks",
   "shot_type": "aerial wide",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 36,
   "setting": "Black studio space",
   "who": [],
   "doing": "Generic product jar on display",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 38,
   "setting": "Steep Himalayan slope",
   "who": [
    {
     "apparent_age": "20s to 40s",
     "gender": "male",
     "role": "harvesters"
    }
   ],
   "doing": "Climbing steep rocky terrain above river valley",
   "shot_type": "wide",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 42,
   "setting": "Rocky cliffside",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "founder/host"
    }
   ],
   "doing": "Holding harvested rock and talking to camera",
   "shot_type": "low-angle medium",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 44.5,
   "setting": "Rock boulder",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "founder"
    },
    {
     "apparent_age": "40s",
     "gender": "male",
     "role": "harvester"
    }
   ],
   "doing": "Reaching down into rock opening",
   "shot_type": "medium",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 45.5,
   "setting": "Steep scree slope",
   "who": [
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "founder"
    }
   ],
   "doing": "Sliding down steep rocky hillside",
   "shot_type": "wide",
   "transition_in": "cross dissolve"
  },
  {
   "start_seconds": 47.5,
   "setting": "Warehouse fulfillment area",
   "who": [],
   "doing": "Overhead view of stacked branded jars and freight",
   "shot_type": "high-angle b-roll",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 49.5,
   "setting": "Lush forest moss stream",
   "who": [],
   "doing": "Branded glass jar with monkey scoop resting on moss",
   "shot_type": "hero product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 52,
   "setting": "Outdoor nature setting",
   "who": [],
   "doing": "Monkey-shaped metal scoop dissolving resin into water bottle",
   "shot_type": "macro close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 55,
   "setting": "Interiors / UGC setup",
   "who": [
    {
     "apparent_age": "20s to 30s",
     "gender": "mixed",
     "role": "customers"
    }
   ],
   "doing": "Quick montage showing product and drinking mixture",
   "shot_type": "selfie/medium close-up",
   "transition_in": "jump cuts"
  },
  {
   "start_seconds": 57.5,
   "setting": "Tropical waterfall",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "male",
     "role": "hand model"
    }
   ],
   "doing": "Holding branded bottle with dissolving shilajit in front of waterfall",
   "shot_type": "medium close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 62,
   "setting": "Outdoor greenery",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "male",
     "role": "hand model"
    }
   ],
   "doing": "Holding pack of tablets and handling pill",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 66,
   "setting": "Warm indoor lighting",
   "who": [],
   "doing": "Monkey scoop hanging on glass edge while resin dissolves",
   "shot_type": "macro close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 69.5,
   "setting": "Solid paper texture background",
   "who": [],
   "doing": "Displaying thank you text",
   "shot_type": "graphic card",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 73,
   "setting": "Mossy outdoor forest setting",
   "who": [
    {
     "apparent_age": "unknown",
     "gender": "male",
     "role": "hand model"
    }
   ],
   "doing": "Pulling stringy shilajit resin from wooden lid jar using spoon",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 76.5,
   "setting": "Black background",
   "who": [],
   "doing": "Brand logo reveal",
   "shot_type": "end card",
   "transition_in": "fade"
  }
 ],
 "on_screen_text": [
  {
   "kind": "captions",
   "style": "Centered bold white sans-serif subtitles",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0,
     "text": "Our Shilajit has territorial rights over it in the Himalayas"
    },
    {
     "start_seconds": 8.5,
     "text": "they've found the best reservoirs then created these incredible processing filtration systems"
    },
    {
     "start_seconds": 38.5,
     "text": "as opposed to 16,000ft in the Himalayas"
    },
    {
     "start_seconds": 49.5,
     "text": "We Strive for the Greatest"
    },
    {
     "start_seconds": 73.5,
     "text": "use the code \"Climb\" for 20% off"
    }
   ]
  },
  {
   "kind": "lower thirds",
   "style": "Stylized serif title overlay",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 4,
     "text": "CHUMBA Shilajit harvester"
    }
   ]
  },
  {
   "kind": "slides",
   "style": "Centered white text on crumpled blue paper background",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 69.5,
     "text": "Thank you so much!"
    },
    {
     "start_seconds": 71,
     "text": "we appreciate you more than I can express"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 4,
   "kind": "frame and filter",
   "description": "Rounded black border frame and monochrome grading with light leak."
  },
  {
   "start_seconds": 18,
   "kind": "blur",
   "description": "Competitor product labels blurred out."
  },
  {
   "start_seconds": 45,
   "kind": "transition",
   "description": "Cross-dissolve transition between climbing shots."
  },
  {
   "start_seconds": 76.5,
   "kind": "motion graphic",
   "description": "Chuga logo fading in on plain black background."
  }
 ],
 "pacing": {
  "approximate_cuts": 28,
  "average_shot_seconds": 2.8,
  "change": "Moderate documentary pacing at first, speeding up around customer reviews, concluding with steady cinematic product shots."
 },
 "product_on_screen": {
  "first_seconds": 0,
  "how": "Initially shown in raw mineral form held by founder, then later as packaged branded jars, tablets, and water bottles."
 }
}