{
 "visual_style": [
  {
   "style": "phone-shot UGC",
   "start_seconds": 0.0
  },
  {
   "style": "digital graphic slide",
   "start_seconds": 124.0
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 127.0
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "kitchen by sink",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "female",
     "role": "wife/presenter"
    }
   ],
   "doing": "talking to camera while presenting and opening Mars Men supplement container",
   "shot_type": "medium close-up",
   "transition_in": "none"
  },
  {
   "start_seconds": 7.0,
   "setting": "kitchen counter",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "female",
     "role": "wife/presenter"
    }
   ],
   "doing": "talking to camera, gesturing, and displaying supplement container",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 75.0,
   "setting": "kitchen counter",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "female",
     "role": "wife/presenter"
    }
   ],
   "doing": "leaning in towards camera and talking conspiratorially",
   "shot_type": "close-up",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 84.5,
   "setting": "kitchen counter",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "female",
     "role": "wife/presenter"
    }
   ],
   "doing": "whispering to camera with hand beside mouth",
   "shot_type": "close-up",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 87.5,
   "setting": "kitchen counter",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "female",
     "role": "wife/presenter"
    }
   ],
   "doing": "talking, opening container, and pouring capsules into hand",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 124.0,
   "setting": "promotional graphic display",
   "who": [],
   "doing": "showing product bundles, discounts, and offer details",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 127.0,
   "setting": "kitchen counter",
   "who": [
    {
     "apparent_age": "45-55",
     "gender": "female",
     "role": "wife/presenter"
    }
   ],
   "doing": "holding product, giving thumbs up, and concluding pitch",
   "shot_type": "medium shot",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "subtitles",
   "style": "white sans-serif text centered at bottom",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 7.0,
     "text": "So first of all, his puffy face is gone."
    },
    {
     "start_seconds": 21.0,
     "text": "And Mars men is a natural testosterone booster."
    },
    {
     "start_seconds": 124.0,
     "text": "So right now they're running a 50% off for life."
    }
   ]
  },
  {
   "kind": "headline",
   "style": "white rounded banner with black bold text and hazard emojis",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "⚠️ Exposing the Side Effects From my 52 year old husband ⚠️"
    }
   ]
  },
  {
   "kind": "overlay text",
   "style": "bold orange and white promotional text on dark background",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 124.0,
     "text": "INTRODUCING THE LAUNCH KIT 50% OFF FOR LIFE"
    },
    {
     "start_seconds": 124.0,
     "text": "$59 $118"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 7.5,
   "kind": "picture-in-picture image",
   "description": "photo of husband's puffy face"
  },
  {
   "start_seconds": 9.0,
   "kind": "picture-in-picture image",
   "description": "photo of husband with defined jawline"
  },
  {
   "start_seconds": 11.5,
   "kind": "picture-in-picture image",
   "description": "photo of husband sitting on sofa with stomach bloat"
  },
  {
   "start_seconds": 14.5,
   "kind": "diagram",
   "description": "gauge graphic showing high cortisol levels"
  },
  {
   "start_seconds": 30.0,
   "kind": "picture-in-picture image",
   "description": "photo of muscular fitness model"
  },
  {
   "start_seconds": 31.5,
   "kind": "picture-in-picture image",
   "description": "photo of husband shopping while women look at him"
  },
  {
   "start_seconds": 42.0,
   "kind": "picture-in-picture image",
   "description": "photo of husband eating chips on couch"
  },
  {
   "start_seconds": 54.0,
   "kind": "picture-in-picture image",
   "description": "photo of husband raiding kitchen snack cabinet"
  },
  {
   "start_seconds": 76.0,
   "kind": "picture-in-picture image",
   "description": "photo of blue pills bottle on nightstand"
  },
  {
   "start_seconds": 82.5,
   "kind": "diagram",
   "description": "illustration of red blood cells flowing through vessel"
  },
  {
   "start_seconds": 94.0,
   "kind": "infographic",
   "description": "breakdown grid of 8 active ingredients and dosages"
  },
  {
   "start_seconds": 97.0,
   "kind": "infographic",
   "description": "supplement facts label and certification icons"
  },
  {
   "start_seconds": 99.5,
   "kind": "diagram",
   "description": "photo of syringe injection crossed out with red X"
  },
  {
   "start_seconds": 109.5,
   "kind": "picture-in-picture image",
   "description": "video snippet of Mars Men co-founder"
  },
  {
   "start_seconds": 118.0,
   "kind": "sticker",
   "description": "animated wide cartoon eyes overlay"
  },
  {
   "start_seconds": 124.0,
   "kind": "product render",
   "description": "full-screen offer slide featuring six product cylinders"
  }
 ],
 "pacing": {
  "approximate_cuts": 7,
  "average_shot_seconds": 21.1,
  "change": "steady direct-to-camera presentation energized by rapid graphic and photo pop-up inserts"
 },
 "product_on_screen": {
  "first_seconds": 0.0,
  "how": "held directly in front of camera by presenter, opened to reveal capsules, and displayed throughout the pitch"
 }
}