{
 "visual_style": [
  {
   "style": "phone-shot UGC",
   "start_seconds": 0.0
  },
  {
   "style": "phone-shot UGC with PIP reaction overlay",
   "start_seconds": 9.3
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 11.4
  },
  {
   "style": "screen recording with PIP reaction overlay",
   "start_seconds": 18.0
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 21.5
  },
  {
   "style": "B-roll footage with PIP reaction overlay",
   "start_seconds": 23.0
  },
  {
   "style": "product demonstration close-up",
   "start_seconds": 26.0
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 28.0
  },
  {
   "style": "B-roll footage with PIP reaction overlay",
   "start_seconds": 32.0
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 34.5
  },
  {
   "style": "B-roll footage with PIP reaction overlay",
   "start_seconds": 37.0
  },
  {
   "style": "phone-shot UGC with graphic overlay",
   "start_seconds": 39.5
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 44.0
  },
  {
   "style": "product unboxing close-up",
   "start_seconds": 46.0
  },
  {
   "style": "phone-shot UGC",
   "start_seconds": 49.0
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "indoors against white wall and air conditioner",
   "who": [
    {
     "apparent_age": "early 20s",
     "gender": "male",
     "role": "creator"
    }
   ],
   "doing": "speaking directly down into handheld camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 5.4,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "walking through hallway while speaking animatedly to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 9.3,
   "setting": "indoor room / digital green screen",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    },
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "demonstrator"
    }
   ],
   "doing": "narrator speaks in PIP over video of a shirtless man showing his underwear bulge",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 10.4,
   "setting": "studio background / digital green screen",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    },
    {
     "apparent_age": "20s to 30s",
     "gender": "female",
     "role": "reaction figure"
    }
   ],
   "doing": "narrator talks in PIP over viral clip of a person reacting in shock with open mouth",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 11.4,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "walking and explaining her experience to the camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 18.0,
   "setting": "digital mobile screen recording",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "talking in PIP over an Amazon search page showing various Shilajit gummy brands",
   "shot_type": "screen recording with PIP",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 21.5,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "gesturing and talking directly to camera",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 23.0,
   "setting": "studio countertop / digital green screen",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "talking in PIP over a bowl filled with raw black shilajit rock flakes",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 26.0,
   "setting": "neutral white studio",
   "who": [],
   "doing": "hand squeezes and holds up a dark shilajit gummy in front of its jar",
   "shot_type": "product shot",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 28.0,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "talking to camera while a graphic card of a saluting soldier appears",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 32.0,
   "setting": "indoor bedroom / digital green screen",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    },
    {
     "apparent_age": "20s",
     "gender": "male",
     "role": "demonstrator"
    }
   ],
   "doing": "narrator talks in PIP over shot of man in underwear",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 34.5,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "continuing personal testimonial while walking",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 37.0,
   "setting": "white studio / digital green screen",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "talking in PIP over macro shot of thick dark shilajit resin dripping into glass jar",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 39.5,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "talking to camera over a research search snippet card at the bottom",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 44.0,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "gesturing and delivering concluding points",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 46.0,
   "setting": "granite kitchen counter",
   "who": [],
   "doing": "hands take the jar of Pure Shilajit Gummies out of its unboxing container",
   "shot_type": "close-up",
   "transition_in": "hard cut"
  },
  {
   "start_seconds": 49.0,
   "setting": "residential hallway",
   "who": [
    {
     "apparent_age": "mid 20s",
     "gender": "female",
     "role": "customer"
    }
   ],
   "doing": "holds up the Pure Shilajit Gummies jar beside her face while concluding",
   "shot_type": "selfie",
   "transition_in": "hard cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "hook overlay card",
   "style": "white rounded rectangular badge with black sans-serif text",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "Small girth guys, this ancient formula just turned your pencil into a baseball bat"
    }
   ]
  },
  {
   "kind": "captions",
   "style": "centered white bold sans-serif text",
   "always_on": true,
   "examples": [
    {
     "start_seconds": 5.5,
     "text": "We hooked"
    },
    {
     "start_seconds": 10.0,
     "text": "He whipped i"
    },
    {
     "start_seconds": 15.0,
     "text": "\"It's the Shilajit"
    },
    {
     "start_seconds": 23.0,
     "text": "Shilajit Gummies"
    },
    {
     "start_seconds": 35.0,
     "text": "I felt the difference"
    },
    {
     "start_seconds": 42.5,
     "text": "makes everything"
    }
   ]
  },
  {
   "kind": "information card overlay",
   "style": "dark gray Google search answer snippet card with blue highlighted text",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 39.5,
     "text": "Does Shilajit help with blood flow? Shilajit enhances nitric oxide production, improves endothelial function and cerebral blood flow by regulating cAMP levels..."
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 9.3,
   "kind": "picture-in-picture",
   "description": "Green-screen cutout of speaker superimposed in lower corner over background footage"
  },
  {
   "start_seconds": 30.0,
   "kind": "image overlay",
   "description": "Picture-in-picture image of a soldier saluting in front of the US flag in the top right corner"
  },
  {
   "start_seconds": 39.5,
   "kind": "text card overlay",
   "description": "Google search summary box graphic fixed to bottom third of screen"
  }
 ],
 "pacing": {
  "approximate_cuts": 16,
  "average_shot_seconds": 3.0,
  "change": "Fast and punchy cut pacing alternating rapidly between selfie commentary and green-screen reaction B-roll"
 },
 "product_on_screen": {
  "first_seconds": 26.0,
  "how": "A hand holds up a single gummy candy directly in front of the labeled jar of Pure Shilajit Gummies"
 }
}