{
 "visual_style": [
  {
   "style": "phone-shot UGC",
   "start_seconds": 0.0
  },
  {
   "style": "clean studio video",
   "start_seconds": 5.5
  }
 ],
 "scenes": [
  {
   "start_seconds": 0.0,
   "setting": "MMA gym with octagon cage",
   "who": [
    {
     "apparent_age": "early 30s",
     "gender": "male",
     "role": "fighter"
    }
   ],
   "doing": "Speaking into handheld phone while holding supplement pouch",
   "shot_type": "selfie",
   "transition_in": "none"
  },
  {
   "start_seconds": 5.5,
   "setting": "white studio gym wall",
   "who": [
    {
     "apparent_age": "early 30s",
     "gender": "male",
     "role": "fighter"
    }
   ],
   "doing": "Talking to camera, catches supplement pouch and points out features",
   "shot_type": "wide",
   "transition_in": "zoom blur"
  },
  {
   "start_seconds": 19.0,
   "setting": "white studio gym wall",
   "who": [
    {
     "apparent_age": "early 30s",
     "gender": "male",
     "role": "fighter"
    }
   ],
   "doing": "Presenting supplement pouch and gesturing toward labels",
   "shot_type": "medium shot",
   "transition_in": "jump cut"
  },
  {
   "start_seconds": 34.0,
   "setting": "white studio gym wall",
   "who": [
    {
     "apparent_age": "early 30s",
     "gender": "male",
     "role": "fighter"
    }
   ],
   "doing": "Holding pouch beside head, smiling, and walking off screen",
   "shot_type": "close-up",
   "transition_in": "jump cut"
  }
 ],
 "on_screen_text": [
  {
   "kind": "captions",
   "style": "white text with black drop shadow",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 0.0,
     "text": "We got the Zapply"
    },
    {
     "start_seconds": 0.5,
     "text": "all-in-one"
    },
    {
     "start_seconds": 1.5,
     "text": "14 different ways"
    },
    {
     "start_seconds": 4.0,
     "text": "feel good inside"
    }
   ]
  },
  {
   "kind": "captions",
   "style": "bold uppercase green text with black outline",
   "always_on": false,
   "examples": [
    {
     "start_seconds": 5.5,
     "text": "GOT SOME GREAT NEWS AHEAD OF CAMP"
    },
    {
     "start_seconds": 7.5,
     "text": "FOR MY UP AND COMING FIGHT."
    },
    {
     "start_seconds": 9.0,
     "text": "I RECENTLY STARTED WORKING WITH ZAPPLY."
    },
    {
     "start_seconds": 14.5,
     "text": "THIS IS AN ALL-IN-ONE SUPPLEMENT."
    },
    {
     "start_seconds": 20.5,
     "text": "NATURALLY, IT'S INFORMED SPORT TESTED."
    },
    {
     "start_seconds": 34.0,
     "text": "ABSOLUTELY BUZZING"
    }
   ]
  }
 ],
 "graphics_and_effects": [
  {
   "start_seconds": 5.0,
   "kind": "transition effect",
   "description": "White radial zoom blur transition"
  }
 ],
 "pacing": {
  "approximate_cuts": 3,
  "average_shot_seconds": 9.4,
  "change": "Moderate pace with jump cuts tightening the framing over time"
 },
 "product_on_screen": {
  "first_seconds": 0.5,
  "how": "Held up directly to the camera in hand and showcased by the athlete"
 }
}